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Wednesday, June 23, 2010

Africa Fashion Week (New York) Hopes To Improve Education In Africa With NY Jets Safety James Ihedigbo



FOR IMMEDIATE RELEASE

Contact:
Kelsey Porcek, Marketing & Communications Director
Adireé Fashion Agency & Africa Fashion Week (New York)
kelsey@adiree.com

Africa Fashion Week (New York) Hopes To Improve Education In Africa With NY Jets Safety James Ihedigbo

NEW YORK, NY, June 23, 2010- Africa Fashion Week (New York) (AFWNY) pairs up with Hope Africa Foundation, founded by NFL NY Jets Safety James Ihedigbo, to help improve education in Africa. Adireé Fashion Agency, the producers of AFWNY, will donate some of its proceeds to the foundation.

Hope Africa Foundation’s goal is to provide more opportunities for young Africans to excel in school and achieve better education. Through scholarships that allow African students to study in the USA, the foundation “hopes” the students will not only grow themselves, but give back to Africa and help their country grow as well.

“Educating young children is extremely important in order to help Africa grow”, stated Adiat Disu, Founder and Producer of AFWNY. “It is wonderful that fashion will help students have an opportunity to learn and grow in the USA and bring back their knowledge to Africa.”

Hope Africa Foundation will be showing support alongside sponsors at AFWNY including: Ladybrille, Bisila Wines, ICY PR, and Jamati, Trendy Africa, Munaluchi, BHF, Arik International Airlines, Revlon, Dollhouse and Skinny Water, Room Mate Hotels.

Events held at the Metropolitan Pavilion include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Oshodi, Kosibah, and Côté Minou.

Celebrities and media include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.

About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.


Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

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