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Wednesday, June 23, 2010

Bisila Bokoko and Africa Fashion Week (New York) Help To Educate Young African Minds



FOR IMMEDIATE RELEASE

Contact: Kelsey Porcek, Marketing & Communications Director
Adireé Fashion Agency & Africa Fashion Week (New York)
kelsey@adiree.com

Bisila Bokoko and Africa Fashion Week (New York) Help To Educate Young African Minds

NEW YORK, NY, June 23, 2010- Bisila Bokoko’s Wines might quench thirsts, but her African Literacy Project (BBALP) quenches African minds. BBALP, a non-profit international organization, partners with Africa Fashion Week (New York) to help promote literacy among African people.

BBALP has been created to build and improve efficient, long lasting and modern libraries in order to share the gift of knowledge with people in Africa. The libraries will serve as concrete utilities to feed the minds of all Africans and strengthen literacy for generation to come.

“Knowledge is powerful”, says Adiat Disu, Founder and Producer of AFWNY. “Combing such a powerful event with a powerful cause will lead to great things for Africa.”

Respected brands who are sponsors at AFWNY include: Ladybrille, Bisila Wines, ICY PR, Jamati, Trendy Africa, Munaluchi, BHF, Arik International Airlines, Revlon, Dollhouse, Skinny Water, and Room Mate Hotels.

AFWNY is produced by Adireé Fashion Agency and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Oshodi, Kosibah, and Côté Minou.

Celebrities and media include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.

About Adireé Fashion Agency:

Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.

Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

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