Ladybrille® Blogazine


Wednesday, May 13, 2009

The Urgency of Now: Putting Nigeria's Fashion Industry on the Global Map

For too long, Nigeria’s Clothing [Design] and Textile industry has remained a stricken giant locally and globally. It is time to fix the giant.

Within the past five years, when it comes to fashion, Nigeria has, arguably, experienced tremendous growth. For example, recently at the prestigious platform of New York Fashion Week for Fall 2009, Nigerian fashion brands MOMO and Tiffany Amber showcased their collections to the world’s media, buyers and fashion elite. Further, Nigerian designers have and continue to showcase their designs at reputable fashion weeks across the continent.

However, a closer scrutiny begs the question as to the “industry’s” growth and even further emphasizes the saying that “all that glitters is not gold.” As it stands, Nigeria’s Textile Industry has suffered a heart attack while its Clothing/Design industry hemorrhages away. There is a real urgency, the urgency of now, that requires stakeholders and government officials to take action and place the industry on the global fashion map, where it belongs. To do so, however, means Nigeria must halt in its tracks in its pursuit of the global spotlight and instead focus on meeting its basic local requirements.

Read the rest here.


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