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Wednesday, July 18, 2012

Lord & Taylor and Project Runway Partnership Announcement

Lord & Taylor announces an exclusive partnership with Lifetime’s hit show, Project Runway, for the tenth anniversary season. The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

As part of the retailer’s sponsorship, the show will feature a custom-built “accessory wall” with a well-edited assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge. For season ten, Lord & Taylor will host a never-before-done challenge at its Fifth Avenue flagship to air Thursday, August 30th. As part of the grand prize, the retailer will offer the winner of Project Runway the opportunity to sell their collection at the store.

Lord & Taylor and Project Runway have collaborated to create a comprehensive integrated marketing program that includes both online and in-store activations. Exclusive content from each episode and interviews will be available on www.lordandtaylor.com and Lord & Taylor's social media platforms. Lord & Taylor will bring the show to life in its iconic Fifth Avenue windows and in store. Additionally, the store will host appearances from past and present Project Runway contestants for Fashion's Night Out this ye
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