Ladybrille® Blogazine


Wednesday, March 2, 2011

Bay Area Fashion Designer Supports Charities Through Fall Collection and Eco-Friendly Fashion

​Media Contact:
Stephanie Cafano
Public Relations Manager LLC

It’s Christmas in April with Life-Changing Fashions™ Showcases One-of-a-Kind Fall/Holiday Fashions Exclusively at Charity Fashion Show and Discarded to Divine

SAN FRANCISCO, California – March 2, 2011 — For many years,™ has worked with charitable organizations in creating an atmosphere of health and wellness and positive lifestyle change. Since mid-year 2010,™ has been anxious to participate in two charitable fashion shows for 2011, the Charity Fashion Show and Discarded to Divine.

Both, Charity Fashion Show and Discarded to Divine, were created to bridge the cutting-edge and trendsetting, fashion industry with the powerful impact of non-profit organizations.

"As a brand that puts a woman’s grace and elegance first, I wanted to create a desirable, fun, and wearable collection that offers something for a variety of tastes," the designer (R. Shay Miles), who began her eponymous acronym label in 2009, told SF Indie Fashion. “This is our first event for the Charity Fashion Show and Discarded to Divine, and we hope to make a difference with unique designs that embodies the message and reflects the beauty of each charitable organization.”

Profoundly inspired by grace, elegance, and empowering those who clearly need assistance,™ decided to exclusively launch its Fall/Holiday 2011 Collection at the Charity Fashion Show ( on April 2 at the Fort Mason Center in San Francisco. This collection offers’s signature asymmetrical designs with an edgy attitude. The collection will be sold primarily at True Essence Boutique in Piedmont, CA beginning September 10.

Simultaneously, while finalizing the collection, Miles kept Discarded to Divine as a design secret for months. When she found a shower curtain and gold drapes from the St. Vincent de Paul Society’s discard bin, she envisioned an eco-friendly holiday evening gown. Five designs were illustrated, but only one will be unveiled and auctioned at Discarded to Divine ( on April 28 at The Hall at St. Mary’s Cathedral in San Francisco.

" is thrilled to participate in fun and innovative events like the Charity Fashion Show and Discarded to Divine," said Rochelle D. Bridgeman, COO. "We are thrilled to champion charitable concepts like these, which helps to promote cultural diversity, community involvement, and homeless outreach."

While no images of the Fall/Holiday Collection or recycled design have been released, design highlights include festive gold tones, silk, faux fur, feathers, and fluid grandeur.

Besides being available at True Essence Boutique, the collection will be offered later in the year in other California locations like San Francisco, Napa, and Los Altos, visit, click on ‘shop’.

About Charity Fashion Show
Charity Fashion Show (CFS) strives towards arts promotion, cultural diversity, community involvement, and global outreach. We believe that the visual arts, fashion particularly, should have a larger stake in the artistic realm of the West Coast, and should work as a vehicle for promoting social change and for promoting social change throughout the Bay Area, across the United States, and around the globe. Moreover, our keystone show in Spring specifically gives to a charity that will have international impact. CFS uses charity and outreach as a means of transforming the world around us into a positive, diverse environment. Charity Fashion Show is an annual event recognized as "the best runway show on the West Coast" by SF Examiner.

About Discarded to Divine
Discarded to Divine is a charitable event showcasing the talents of professional and aspiring designers who transform discarded, donated clothing into one-of-a-kind couture creations and exquisite home décor which are auctioned to benefit those overcoming poverty, homelessness and domestic violence.

About™ LLC™ and shay's alter-ego, zena™, divisions of™ LLC, were founded by American fashion designer, R. Shay Miles. Headquartered in San Francisco, California, the company serves as a destination for authentic, luxury fashion apparel.™ LLC offers best-in-class, stylish expressions in the form of contemporary collections, fashion bridal, and haute couture to a sophisticated and polished customer base.'s philosophy is centered on contemporary lifestyle partnerships, helping others to excel, and inspiring them to be renewed and be of excellence (b.r.b.e).™ LLC is committed to only release elegant designs that exude excellence, exemplify beauty, and renew the spirit. ("" is pronounced R.S.M)
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