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Thursday, February 11, 2010

THE FASHION INDUSTRY REFLECTS ON THE LAST SEASON OF MERCEDES-BENZ FASHION WEEK IN BRYANT PARK

FOR IMMEDIATE RELEASE

THE FASHION INDUSTRY REFLECTS ON THE LAST SEASON OF MERCEDES-BENZ FASHION WEEK IN BRYANT PARK

SPECIAL COMMEMORATIVE EDITION OF THE DAILY BIDS ‘AU REVOIR BRYANT PARK! BONJOUR LINCOLN CENTER!’York, NY.

From February 11-18, 2010, Mercedes-Benz Fashion Week will celebrate its final season in Bryant Park, moving in September to its new home at Lincoln Center. To honor the occasion, memories will be shared through both the Tent’s graphics and in a special commemorative issue of The Daily Front Row.

The now iconic Bryant Park Tents will be adorned with quotes from fashion industry insiders sharing their memories of how the event has impacted the world of fashion and changed the lives of both designers and industry professionals. Once inside, look for The Daily’s Commemorative Issue. A staple of the New York event, this go-to-glossy will mirror the memories shared on the exterior with fun and forgotten moments.

In September, the shows will take place for the first time at Lincoln Centers Damrosch Park, a move that puts the event squarely in its place as a cultural landmark, and that allows the event to adapt to a new century.

Attached please find some excerpts of the memories, experiences and recollections from the Industry’s Finest to be included in the graphics for this season’s Mercedes-Benz Fashion Week and a first-look at The Daily’s Commemorative Issue.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, W Hotels Worldwide, TRESemm├ę, The Heart Truth Campaign, Starbucks Frappuccino® Coffee Drink, Peroni Nastro Azzurro, Chambord® Black Raspberry Liqueur, Rums of Puerto Rico, Sherry-Lehmann Wines & Spirits, Martini Gold Mixers and O.N.E.™ One Natural Experience as well as the following media outlets The New York Times, Vevant, AOL Inc., Women's Wear Daily and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.

Mercedes-Benz Fashion Week is an IMG event.
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