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Friday, January 8, 2010

President Yar’Adua’s Absence, Big Blow to Nigeria’s Fashion and Entertainment Industry Rebranding Efforts

It is undisputed that when it comes to rebranding Nigeria’s image around the globe, Nigeria’s fashion and entertainment industries, especially in the last decade, have been in the driver seat. While this fact is typically not explicitly stated, it remains a fact nonetheless.

In music, Nigeria’s musicians like Asa, P-square and D’Banj lead the way. In film, actresses such as Genevieve Nnaji, Omotola Jalade-Ekeinde and Stephanie Okereke have been instrumental. In fashion, personalities like Deola Sagoe, Lexy Mojo-Eyes and Folake-Folarin Coker/Tiffany Amber are pacesetters. Even more compelling has been the efforts of media and entertainment personalities like Dele Momodu of Ovation International and Nduka Obaigbena of ThisDay/Arise Magazine. Both men have literally opened their pocket books and resources to local and international acts in fashion and entertainment to help rebrand Nigeria’s image.

Notwithstanding poor infrastructure, education and healthcare systems, political and religious unrest, ongoing abuse of Nigeria’s children and the 419 fraud tag Nigerians are now known and ridiculed for on the world stage . . . read more on LadybrilleNigeria.com





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