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Tuesday, November 17, 2009

LINEA PELLE STORE “POPS UP” AT HENRI BENDEL IN NEW YORK

Southern California Lifestyle Brand Opens Temporary Retail Space To Celebrate the Holidays

Los Angeles (November 16, 2009) – Linea Pelle, the Southern California lifestyle brand known for its custom craftsmanship and washed Italian leather handbags, belts and small leather goods, has opened a “pop-up” retail store at the famed New York City store Henri Bendel to celebrate the holiday season.

The Linea Pelle pop-up store, located on the third floor of Henri Bendel (712 Fifth Avenue, New York), just opened and will close its doors on Thursday, December 31. Open seven days a week during Henri Bendel hours – 10 a.m. to 8 p.m. Monday through Friday; Noon to 7 p.m. Sunday – the store showcases the quality, value and on-trend designs that have distinguished Linea Pelle for nearly three decades.

A one-stop shopping destination for all things Linea Pelle, merchandise includes washed Italian leather handbags including Vanessa bags in muted colors of pewter metallic, sterling gray, dark chestnut and black, in a large Hobo and Fringed cross body clutch with hand lacing, braiding and fringe detail (retail price ranging from $250-$495). Additional bags being sold include the Dylan Bowler style as well as the iconic Dylan handbags in colors such as scotch, violet, teak & black as well as pops of parrot green, hibiscus pink, sand & azure blue. Items available only at Bendel will also be featured including the popular Lola Tote in Black, as well as the limited-edition Dylan Denim railroad Stripe Messenger Bags.

Linea Pelle’s signature belts are available in beautiful seasonal color palates featuring iconic studs, embellished straps in gold and silver finishes. Both waist, hip and jean belts are being sold with hand crafted details such as lacing and embossing. Also available are small leather goods including cosmetic bags and wallets. The casual leather studded bracelets are also for purchase starting at $25 for a skinny studded stackable to $65-$75 for a wide multi strap cuff. Bracelets will also be on the main floor atrium during Bendel’s “Around The Wrist” concept.

“Henri Bendel is a great New York location for Linea Pelle to have a pop-up shop for the holidays. As a shopping institution, they have long stood for excellence and quality, which we consider the hallmarks of our brand,” says Meira K. Anzaruth, founder & CEO of Linea Pelle. “We see pop-ups as an important component of the future of retail. It’s a great way to build and enhance our casual lifestyle brand.”

Adds VP/creative director Andrew Cotton, “This is a great platform for Linea Pelle to move into a holiday shop concept. We will offer our holiday and resort belts, handbags, small leather goods and bracelets as well as some exclusive Bendel holiday product. We are thrilled to be part of Bendel’s new shop-within-a-shop concept.”

Distinguished by custom craftsmanship, and hand crafted from washed Italian leathers, Linea Pelle is internationally recognized for producing some of the finest leather belts and handbags in the fashion industry. Its unique aesthetic is infused with the casual chic lifestyle sensibility of Southern California. The LP Collection’s artisan leather in gorgeous color palettes for each season is complemented by solid-brass hardware along with novelty detailing such as studs, braids and other embellishments. The results are handbags and belts with a unique vintage look reflected in every piece and style. Expanding from its signature belts and handbags, LP has expanded into wallets, coin purses, and jewelry. LP Collection is sold worldwide and has become a favorite among Hollywood celebrities, stylists and trend setters.

For more information please go to www.lpcollection.com.

B|W|R Public Relations
5700 Wilshire Blvd
Suite 550
Los Angeles, CA 90036
(310.248.6167
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