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LADYBRILLE.com: [Chuckles] That’s wonderful! Tell me the challenges African athletes, especially those in track and field, face. Onyali: I have always relied on these three principles. I call it my three Ds: Discipline, Determination and Dedication. [ I] lived, breathed and slept the three Ds. Everything I did, I did around my three Ds. Even till today, those are my core principles. Anytime I am deviating from my three Ds, I have to get myself back on track because without the discipline, determination and dedication, nobody can accomplish anything in the world. Anything in life is challenging. But sports, in general, to compete on the level I did, you have to have serious amount of dedication, discipline and determination.
LADYBRILLE.com: I understand your mom was not too excited about you getting into track and field because she wanted you to focus on academics and it is not something a woman typically does. Share with us a little about that? Onyali: Of course most parents want their children to be [d]octors, lawyers or architects. When I was going to school and competing for my school, my mom was like “No! you need to focus on your studies. I don’t know this running thing you are doing. What is it going to fetch you?” I just couldn’t find joy in anything else. My academics were good. I wasn’t getting A’s. But my C’s and B’s were good enough for me.
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LADYBRILLE.com: hmmm . . . Now you’ve gone and competed for Nigeria and Africa on such worldwide level it is ridiculous! Tell us the first time you got to compete for your country on an international level. What were you thinking? How were you feeling? The first time is always the sweetest, they say? Onyali: My very first was competing in Ghana but I don’t know whether I should call Ghana international. [I] guess it is because it is another country. They are so close to us it’s hard to see [them] as international. But, that was my first competition. I was not allowed to compete in the individual race. I was too young. I went into the Senior team as a Junior. So, the senior athletes have competed in Olympics and ventured out of the country. This was my first time venturing out of the country. I was the fastest in 100 and 200 meters. The jealousy and anger that followed me! The envy was just so much. But, I was so young and naïve and I didn’t even notice. All I wanted to hear was the sound of the gun and I am gone. But, they did not allow me compete. They put me in [r]elay races. We won but I was not happy. I felt that my opportunity to run at an individual race was taken away from me. But as according to the proverb my mom always used, “you cannot cover up pregnancy.”
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LADYBRILLE.com: I hear you. Because once you go through that, you are determined to beat it and never let it happen again. Onyali: Yea.
LADYBRILLE.com: You have accomplished so much and won [numerous] medals. Is there a point where it’s no longer a big deal anymore for you? Onyali: [laughs] You got it right. It’s no longer a big deal. That is because of the kind of personality I am. I don’t dwell over anything. What I do is set a goal for myself. Once I accomplish it, I take a deep breath and say “okay that’s done. What’s next?” [Pauses] I live for challenges! I love challenges. If I get too comfortable in a particular area, I get bored. Some journalist from England tried to tally my medals five years before I retired. They came up with about 50.
LADYBRILLE.com: [in surprise tone] 50? Onyali: Yea.
SPORTS APPAREL MANUFACTURING IN AFRICA
LADYBRILLE.com: Whoa! That is so impressive. I am in the company of a living legend! [laughs] Now, let’s talk about you loving challenges. Tell us about the challenge of trying to establish a sports apparel manufacturing company in Nigeria. I have not even heard of that. I think Yali-Yali will be the first to manufacture in Nigeria? Am I wrong? Onyali: You are right.
LADYBRILLE.com: So, tell me a bit about what Yali-Yali stands for. Where did you get the name? I like it. It has a ring to it and is easy to remember. Onyali: [laughs] Yea. That ring is what everybody is talking about. Those that know me know where the name comes from. It is the last four letters of my father’s name. Instead of one Yali, we thought it would be more fun to make it two Yalis and put a dash in the middle.
LADYBRILLE.com: Ah! Nice. Onyali: 2004 Olympics in Greece that was my last major competition before I retired. I thought about it but I narrowed it down. I asked myself, what is it that I want to do where if I wake in the morning, I will just be happy to go to work. I know I can’t run anymore but I would rather do something that makes me happy, that is fulfilling and challenging as well and on top of it, why waste almost 25-30years of your life doing something else that you have no clues about? Do something you have experience in.
LADYBRILLE.com: Ah! Nice. Onyali: 2004 Olympics in Greece that was my last major competition before I retired. I thought about it but I narrowed it down. I asked myself, what is it that I want to do where if I wake in the morning, I will just be happy to go to work. I know I can’t run anymore but I would rather do something that makes me happy, that is fulfilling and challenging as well and on top of it, why waste almost 25-30years of your life doing something else that you have no clues about? Do something you have experience in.
LADYBRILLE.com: Do something you have experience in and love to do. Onyali: Yes. on top of it, I love clothes and love fashion.
LADYBRILLE.com: Ahhhhhhhhh! Onyali: I love clothes and I love shoes even more.
LADYBRILLE.com: I know you love fashion I saw your pictures and your poses on your site. Onyali: [laughs] I thought why not go into sports manufacturing apparel? I was into Nike, Reebok, Asics and retired with Adidas. So, I know what they feel like how they are suppose to fit on an athlete and when they do not fit and all that stuff.
LADYBRILLE.com: The texture, the silhouette. Onyali: Yea, all that stuff. Plus, I am a Nigerian. I know what the climate is like [s]o I decided to pick an interest in sports wear and to make it even better, I know that Nigeria is a tropical rainforest so it is very hot. So, I tried to look for a material that can compete with the rest of the leading sports brand to suit the comfort of [N]igerians.
LADYBRILLE.com: Hmmmmm . . . . Onyali: We came up with a breathable fabric so that even if you sweat, it won’t stick and you won’t see the sweat lines on your shirt.
LADYBRILLE.com: So does this fabric include spandex, it is always included in sports wear? Onyali: Yes spandex is always included in sports wear but it has a lot of UV rays so that when you sweat and the sun heats you, it bounces off your clothes and does not hit your skin directly. That way, my people will be comfortable and also it is affordable.
LADYBRILLE.com: You know what? Most designers always miss that point, especially when they are manufacturing and marketing to the African market. It has to be affordable. It has to. Onyali: It has to. If not, they will tell you they’d rather go ahead and pay the millions for the Nikes and Adidas.
LADYBRILLE.com: Exactly! Onyali: It has been an uphill battle because technology, as you know, changes every minute and we have to keep up.
LADYBRILLE.com: True. So, with that kind of fabric and introducing it to the Nigerian market, are you then manufacturing over there and what has been the challenges? Onyali: We are working closely with the Nigerian government. We have partnership with NEPAD, a government entity, and we are working closely with them to give us all the necessary assurance that whatever fabric or raw materials that we need to add to the Nigerian fabric will not be stopped. They will give us a waiver to cover [our] shipments and our factory is going to be in Calabar [Eastern part of Nigeria].
LADYBRILLE.com: Nice! That’s an amazing to place to do business without the big stress. Onyali: Yes. It will be there because of the trade free zone. Free importation of anything you have so long as you belong to the zone. Nigeria as you know is a very very tough terrain but we will be covering a lot of grounds. When you decide to do business in Nigeria, you have to go at least 2-3years to learn the place before you get in there.
LADYBRILLE.com: Exactly . . . because if you think you will just come in with your Oyinbo sabi [Western I know it all ways], you will be in a lot of trouble and lose a lot of money.
LADYBRILLE.com: Puma, Nike, among many, are entering the African sports apparel market. How do you prepare for the competition that will inevitably penetrate the African market from these foreign global brands? Onyali: We did our research. We knew that as soon as we explode, the already established brands will come in to challenge us and push us out of the market.
LADYBRILLE.com: Exactly. Onyali: But guess what?
LADYBRILLE.com; What? Onyali: I know Nigerians live for foreign goods but the system or tactic we will deploy is gonna make them . . . yes they can do business anywhere in the world. They can take their target wherever but I will still be able to accomplish my mission were any child in Nigeria who wants to play sports will be able to afford decent sports wear. If they will be able to bring their price as low as mine, manufacturing on the ground, then the playing field is fair but I don’t think they can beat it.
LADYBRILLE.com: I hear you. Well let’s wrap it up and talk about your beautiful family. You have one child and you married to a fellow athlete, a sprinter? Onyali: Thank you. We just added another child who is eight months.
LADYBRILLE.com: Congrats! You are one busy mommy. How is life as a mommy?
Onyali: Fun, fun, fun! I won’t change it.
Onyali: Fun, fun, fun! I won’t change it.
LADYBRILLE.com: Congratulations. I am so happy for you. Please let us know about your progress and anyway we can let the world know about what you are doing, let us know. Onyali: Thank you so much and thank you for the interview. Keep up the good work for Nigeria and Africa.
LADYBRILLE.com: Thank you and have a peaceful and safe trip. Onyali: Thanks. ~Article by Uduak Oduok
3 comments:
She is too pretty, biko. When i grow up, i pray to be like her. If it is what God wants for me, though.
I'm a sport's crazy person. Like to wear sports apparel & got best of them at CCS.
She is too pretty, biko. When i grow up, i pray to be like her. If it is what God wants for me, though. thanks. Joann Sendler
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